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In Zeyco we are convinced that teamwork is instrumental for success, which is why we would like to know your business better and the market in your country, this with the sole purpose of focusing the efforts where they are more needed.
1. How would you define the consumption habits of your country’s dentists? (Select all the options that you consider correct)
Consumers are faithful to a brand or product
They like to explore different brands or products
They prefer national products
They prefer import products
The price is determining in the purchasing decision
Advertising influences in the purchasing decision
Mouth to mouth recommendation influences in the purchasing decision
They buy online
They prefer to buy on physical stores
About your business:
2.What is your business model?
Sales to distributors
Sales to the final consumer (dentist)
3.How many branches do you have?
4.How many distributors do you have?
5.Do you sell to the government and/or universities?
6.Do you have agreements with universities? (If you do, select all the options that you consider)
I do not have
Participation in their anniversary events
Participation in their Dentist’s Day
Lectures and table clinics for teachers and students
Help to organize conferences with opinion leaders physicians
Participation in their sports events
Help to carry out studies and research
7.Do you have a stand in dental commercial exhibition?
Yes, mention the most important:
8.Does your company have a marketing or promotion department?
9.In your website, do you have a dedicated section for our products/brand? (Specify the URL)
10.In a scale from 1 to 5 where 1 is not familiar at all, and 5 is very familiar. How familiar are dentists in your country with online purchasing?
11.Do you sell online?
12.Where do you advertise our products? (Choose all the options that you use)
Digital platforms (Google, blogs)
Printouts (leaflets, flyers)
Positioning in your country:
13.In a scale from 1 to 5, where 1 is little and 5 is a lot, how well positioned do you think the Zeyco brand is in your country?
14.What is the perception of the dentists in your country about our product’s quality?
15.What is the perception of the dentists in your country about our product’s price?
16.Do you have a representative or a specialist for our brand?
17.What do you think is our biggest opportunity or challenge Zeyco has in your country?
18.Do you have a positioning plan/strategy for the Zeyco brand?
About the competition:
19.Is there a national manufacturing brand of anesthetics in your country?
I do not know
Yes, mention which:
20.What other brands of anesthetics are sold in your country? Mention all the ones you know.
21.Mention 3 brands that you consider as the main competition.
21.1 What market percentage do they have?
22.Which do you think is the best competitive advantage of our product over the competition?
23.Which do you think is the greatest disadvantage of our products when compared to the competition?
24. Do you have any idea that can help position out products in your country?
Country / Region
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